Who is helping change the spectrum within the fitness industry?
This June, Reebok led the charge of brands & athletes ending an exclusive 10-year partnership with fitness firm CrossFit HQ after founder and CEO Greg Glassman tweeted racists comments, & joined Adidas in a quantifiable change pledge where at least 30% of new U.S. jobs will go to African American & Latinx individuals.
Reebok’s #uplifytmytrainer & #AllTypesOfLove campaign demonstrates their commitment to elevating POC, Queer, Non-binary, & Trans instructors from all over the world. As part of this campaign, Reebok donated $75K to the It Gets Better Project, an LGTBQ+ outreach program that uplifts, empowers, & connects LGBTQ+ youth around the world.
Special thanks to friend & Spotlight honorary Abeni Pierson & Brooke Rosenbauer for putting this program together!
Do you know more teachers & programs that are creating change in their communities? Please add a comment below! The Virtual Studio would like to connect!
